SOLGAR Vitamins

Solving a 47-year old
marketing problem.



Solgar’s leadership position was being pressured by increased competition. They were looking to change that with an effective trade campaign.


Strengthen Solgar's leadership position by reinforcing its quality image -- a challenge since "quality" can be difficult to prove, especially in a category like vitamins.


We spent a day at Solgar labs learning about their high quality control standards. From that, we extrapolated key facts to support the quality message. Those facts were then creatively interpreted into a convincing campaign.


Solgar CEO, Rand Scolnick stated that the agency’s "powerful creative.. got across the message we’ve tried to get across for 47 years." The result was so successful that Solgar expanded efforts to the consumer market.

See campaign.

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