Background:
Kenneth Cole had just started his business and realized the need for breakthrough creative advertising. He wanted it to be something that people would notice and talk about. Challenge: Create a distinctive, memorable, and positive brand personality for Cole on a limited budget. Solution: A playful print ad campaign of Cole one-liners linking his footwear with the current event of the day. This award-winning ad was one the most famous in the campaign's 40-year history. Result: In 3 years Kenneth Cole went from being an unknown shoe designer to an international fashion brand. The press worthy, campaign also helped Cole to go from 3 to 103 stores during that period. |
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