with an award-winning campaign
and national press.
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Background:
The Commodity Exchange (COMEX) is one of the world’s largest exchanges of commodities, including precious metals. But, most investors didn’t have a clear grasp it and how it might relate to them. Challenge: Find a way to make the COMEX more exciting and relevant to potential investors and the financial community as a whole. Solution: Focus on the most alluring, accessible, and profitable aspect of the COMEX: Gold. By referencing famous historical events, the campaign highlighted gold as the iconic and universally desired symbol of riches and success. Result: An award winning campaign which not only received a strong positive response from the investment community but also from the national press including Crain’s New York Business, The New York Times and USA Today. |
| See campaign |
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More cases. |
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