TUTORING MATCH

Brand Building
for a Small Business












Background:


This small business matched students with
tutors -- the right tutor. It's a great service
that desperately needed a branding overhaul.






Challenge:


At the time they were called "Learning Core"
and the logo was a half-eaten cartoon apple.
That needed to be changed to something that
better reflected their business and benefit.






Solution:



STEP 1: A Name and Logo Rebrand.


STEP 2: Tagline development to help define
their service and benefit.


STEP 3: The Brand Identity Application to
website, blog, signage, etc.










   Name & Logo Rebrand

























   Tagline Development See options.

















    Brand Identity Application






















Another Branding Example







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