Background:
The Big Apple Circus agreed to perform in Stamford, CT as part of a local fundraising effort to renovate a downtown park. Challenge: With very limited marketing dollars create awareness to generate ticket sales. Solution: We ordered 5,000 red styrofoam clown noses and packaged them with a circus promo card and $5 OFF discount coupon for the show. We then distributed them to the public (in Malls, etc) including elementary schools. A kick-off press conference included the mayor, and others, wearing the clown nose. It made a great story for local news, and pics and video from the event were posted on all Social Media channels for extended marketing purposes. Result: The show sold out immediately and had to be extended a second week due to demand.
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