SO, WHAT MAKES
A GREAT LOGO?

(And what to pay)




When fees range from $100 to 10k, it's no wonder there's confusion. Most importantly, what makes a great logo?"

Often, the answer is whatever floats your boat. From a professional standpoint, however, a logo must be a smart reflection of your business . In that respect, some key considerations are:


       1) It must be simple and clear.

       2) It must look good small.


And, most importantly:

       3) It must reflect your brand essence.


So, what does that mean? Some Follis examples...





If your brand is

Fun and Fashionable...




ShoebeausLogo










Cool and Sporty...




Hornets










Clean and Upscale...


LSCollection










Confident and Proud...




The Marketing Show








New China










Conservative and Reassuring...




Therapy Center










Youthful and Cool...




Source






Source










Institutional and Regal...




Collegiate Church










Simple and Symbolic...




HMC










SmokeFree










SmokeFree






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