title

How a small business got
a viral video, national press,
and great results.







Background:

DiResta Communications was a small business whose awareness was essentially nil. Yet, it offered a valuable service: helping business execs speak and present better.




Challenge:

To get maximum awareness on a limited budget. To quickly and clearly convey the DiResta benefit in a creatively engaging way and drive traffic to the website for prospects to learn more.




Solution:

Use high-impact, creative to get the word out by combining an attention-getting
direct mail campaign with a humorous, attention-getting video campaign.




Result:

The videos went viral and got featured in a Wall Street Journal article. That national attention, combined with the effective postcard campaign, attracted more calls and emails than DiResta ever imagined.











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