Background: DiResta Communications was a small business whose awareness was essentially nil. Yet, it offered a valuable service: helping business execs speak and present better. Challenge: To get maximum awareness on a limited budget. To quickly and clearly convey the DiResta benefit in a creatively engaging way and drive traffic to the website for prospects to learn more. Solution: Use high-impact, creative to get the word out by combining an attention-getting direct mail campaign with a humorous, attention-getting video campaign. Result: The videos went viral and got featured in a Wall Street Journal article. That national attention, combined with the effective postcard campaign, attracted more calls and emails than DiResta ever imagined. |
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