Having a great product means nothing unless you can get people excited about it.
25 years on Mad Ave has taught John Follis how to excite people. His work has been in national press, a Harvard Business case study, and 3 textbooks. In this he'll explain what works including how to:
- Attract vs. chase
- Excite vs. just tell
- Create "buzz"
- Build your brand
- And much more.
What booklet buyers say. Order it here.