Advertising 101
(The No-Lose-Formula For Creating A Commercial Everyone Will Love.)

by
John Follis


Some people think advertising is a tough business. It's not. At least not if you follow this basic formula:

1) Use a baby.

Babies work especially well when they: a) talk. b) sing. c) dance.



2) Use an animal.

As a rule, dogs and chimps work best. However, guerrillas, lizards, mice, frogs, pigs, cats, chickens, rabbits, squirrels, raccoons, chipmunks, alligators, goldfish, ostriches, any kind of bear, and elephants are all acceptable options. As a general rule, avoid snakes, rats, bats, insects, worms and other invertebrates. And -- as with babies -- talking, singing or dancing is highly recommended.



3) Use a sexy woman.

Preferably Britney Spears. If your budget won't allow Britney Spears, find a Britney Spears look-a-like, otherwise, any scantily clad young woman will do. By the way, unlike with babies and animals, if the woman is sexy, whether she can sing, dance or talk does not matter.



That's basically it.






© 2002 Follis Advertising, Inc. All rights reserved.
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