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If one more business owner tells me their website sucks because they're too darn busy to deal with it, I'm gonna hurl. That's like saying, "I'm walking around town in my bed clothes because I'm too busy to get dressed." Realize it or not, your website is often the first impression a key prospect or peer will have of you.

Most websites are informative, but deadly dull. Advertising legend, Bill Bernbach, correctly once stated that;


"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen. That's where the creativity comes in."


Applied to your site, Bernbach's words resonate more than ever. Your audience needs to immediately feel something exciting and relevant when they visit.

So, what makes a website effective and creatively exciting? It begins with a clear understanding of your target audience and marketing objectives. Then it takes a fresh, simple, memorable creative approach that touches and moves that audience on an emotional level.


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For marketing help, see:

http://follisinc.com/therapy.htm)



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