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In an industry not known for lasting relationships, Follis Advertising is proving to be the exception with its client, New York's Marble Collegiate Church. While the average client/agency relationship is under two years a new subway ad this fall will mark a 13-year run between the Follis agency and client. Begun in 1998 under the watch of head minister Arthur Caliandro, the press-worthy campaign has been written up in The New York Times, TIME magazine, USAToday and the international press. It has also been featured on TV and in a college marketing textbook. Most importantly, it has continued to attract new visitors and members to the church. "It just proves that a great, open-minded client, combined with smart, creative marketing, can result in great results and a lasting relationship...even in tough economic times" says agency head, John Follis. |
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