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Offers Marketing Insights to Entrepreneurial Institute. New Haven, CT -- John Follis, award-winning NY adman and president of Follis LLC, was invited to speak at Yale University to address the Yale's Entrepreneurial Institute on the value of effective marketing. His talk covered such key marketing issues as the importance of engaging your customer, establishing "the essence" of your product or service, the value of a great tagline, how to "excite" vs merely inform, the "huh" factor, PR, and the future of media and marketing. He also described several successful case studies. Hear the Follis Talk at Yale |
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