|
"The best business solutions are usually more creative than expensive" is just one of dozens of business insights offered by fashion entrepreneur Kenneth Cole in Footnotes (Simon & Schuster) celebrating his 20 years in business. The book, which chronicles Cole's evolution from peanut vendor to fashion icon, also chronicles the company's ground breaking, brand building campaign a campaign which John Follis (now of Follis/NY) helped create. Follis helped conceive, write, and design 11 of the first dozen ads including Cole's first cause related ad. (See ad) When the campaign began in 1986, Cole had three stores. Currently, there are over eighty Kenneth Cole retail outlets around the world. |
 |