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USED AS COLLEGE TEXTBOOK CASE STUDY. (New York, NY) - Prentice Hall Business Publishing will be using a campaign created by Follis Advertising / NY in its upcoming college textbook, "Principles of Marketing." The text will showcase examples of outstanding marketing efforts for such clients as Dell, MTV, Tide and BMW. Follis' campaign for New York's Marble Collegiate Church will be included. Prentice Hall plans an initial print run of 100,000, one of its largest ever. Though a local campaign with a limited budget, the effort by Follis has contributed to a 31% membership increase and demonstrates how even churches can use marketing effectively. The campaign has received favorable press in USA Today, Time magazine, The New York Times, Adweek, The Daily News and even the international press. See NY Times article. This is not the first time a campaign from Follis has been showcased as a successful case study. A campaign for Sorrell Ridge Fruit Spreads, which increased national sales 50%, has been used as a Harvard Business School case study since 1989. See Forbes article. |
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