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New York, NY With chapters like, "The Most Bizarre Evening in Advertising History, Resurrecting Hitler" and "Let's (Not) Do Lunch," a revealing new book about the ad biz has just entered cyberspace. MAD AVE You'll Never Look at an Ad the Same Way Again. offers, "terrific insights into the wacky ad biz," according to USA Today. The expose' is from the personal experiences of New York ad maverick John Follis "It was never my intention to write a book," says Follis who's Seinfeld-esque stories appeal to those both in "the biz", and not. The book idea was suggested by a top NY recruiter who said she'd never heard such "outrageous" stories in her 37-year career. MAD AVE You'll Never Look at an Ad the Same Way Again. may be sampled on follisinc.com or TalentZoo.com, an advertising web site averaging 42,000 readers a month. |
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