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(New York, NY) -- That's the idea for the new trade campaign for Guideposts, the inspirational magazine that reaches 8.7 million readers. The campaign is only the second in the magazine's 56 year history and by far the most aggressive. The sassy campaign is the brainchild of John Follis, President /CD of Follis Advertising, Inc. the award-winning New York boutique. "We need to strike a chord with jaded media buyers who have little or no idea what Guideposts is. In simple terms the campaign must reinforce Guideposts niche and give buyers a good reason to recommend the buy." The campaign's tagline reads, "Because everyone needs to be inspired." Ads kick-off this week in ADWEEK, BrandWeek, and MediaWeek.
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