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(New York, NY) The Manhattan Chamber of Commerce has tapped the creative and marketing services of Follis Inc. to help with its branding effort - the first in years. Among the image enhancing changes developed by Follis is the tagline, "We Mean Business," a branding element currently being integrated in all MCC promotional materials. According to MCC President Nancy Ploeger, "We get things done in this town. What better way to express this that than through the tagline "We Mean Business." Adds John Follis, President/CD of Follis Inc "The MCC is a resource that more businesses need to know about and I'm happy to help spread the word." The Manhattan Chamber has been a supportive resource for Manhattan-based businesses since 1920. Another current branding effort from Follis - for The Marble Collegiate Church - has received national press and is featured in the 2004 college text "Principles of Marketing" from Prentice Hall. |
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