Some companies need a branding tune-up. Others need a total overhaul. This one needed a total overhaul beginning with the name. The name and logo wasn't professional or clear in positioning the company's services. So, after a Name Rebranding we did a Logo Rebranding.
The third phase was Tagline Development. A great tagline can serve two purposes: 1) define the company essence, and 2) convey a clear benefit. See our tagline presentation and other tagline examples.
Phase Four is Brand Identity Application to multiple channels, such as the website, a video application, a blog, an e-newsletter, and trade show displays.
See more successful Follis cases.