Background: The Fairfield County PR Association was a 65-year old organization with little awareness and no social media activity. Challenge: Use social media to help get the word out, create engagement, and attract new people. Solution: We created a Facebook Page in a few days and immediately began posting a steady flow of engaging content. The content included photos, audio material, video, and text posts. Result: A 0 to 639 Reach increase in a week with a 350% Engagement increase in a month. |
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